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Explore unforgettable voyages with Ambassador Cruise Line.
What Our Clients Say
About Us
Get to know Ambassador Cruise Line — the experience on board, and why travellers keep coming back.
We are Ambassador. Britain's authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.
Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Revenue Officer, Simon Weeks, Chief Financial Officer, Fraser Montgomery, Chief Operating Officer, Nick Hughes, Chief Technology Officer, Glynn Perkin, and Chief Marketing Officer, Gordon Nardini and Chief Experience Officer, Bob McGowan.
The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is also Chair of the Board of Nucleus Financial Services, Chair of Virgin Experience Days and is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel and US airports car park operator, Park'N Fly. He was previously Chair of Interactive Investor, the second largest direct-to-consumer investment platform in the UK until its sale to Aberdeen Investments in May 2022 and a Non-Executive Director of William Hill PLC until its sale to Caesar's Entertainment in April 2021. Njord Partners LLP, London is Ambassador’s main shareholder.Ambassador Cruise Line is based in Purfleet, Essex.
Why Choose Us
The standout reasons travellers choose Ambassador Cruise Line for their cruise holiday.
We believe that we have a responsibility to protect both our oceans and the breathtaking destinations we visit. We are committed to be among the most sustainable cruise lines in the industry.
Experience unforgettable adventures with our affordable quality sailings crafted with your comfort and convenience front of mind. Discover breathtaking destinations and fascinating cultures, delight in amazing entertainment and savour outstanding cuisine while enjoying the warmest welcome at sea.
Meet like-minded people and make long-lasting friendships. Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.
Experience breathtaking destinations, amazing entertainment, outstanding cuisine, and no-fly convenience on our affordable quality sailings, where every guest enjoys the warmest welcome at sea. Because moments matter!
Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.
With robust health and safety standards, no-fly cruises financially protected by ABTOT, fly-cruise packages, including our Caribbean programme, protected by the CAA via ATOL, together with our membership of industry bodies ABTA and CLIA, you can relax in the knowledge that everything is taken care of from start to finish with peace of mind guaranteed.
The lowest-priced Ambassador Cruise Line sailings right now — cabins, dates and ships handpicked for value.
3 ships ready to take you around the world — each with its own character, dining and entertainment.
Ambassador Cruise Line
Ambassador Cruise Line
Ambassador Cruise Line
Plan your Ambassador Cruise Line cruise with the latest brochures and official resources.
Answers to the questions travellers ask most when booking a Ambassador Cruise Line cruise.
Booking a Ambassador Cruise Line cruise with Vibes Group UK is easy. Use the cruise search on this page to compare Ambassador Cruise Line sailings by destination, departure date and duration, then follow the simple steps to secure your cabin. Our cruise experts are also on hand to help you find the right voyage.
Ambassador Cruise Line sails a fleet of 3 ships, each offering its own mix of dining, entertainment and accommodation. Explore the fleet section on this page to discover every Ambassador Cruise Line ship available to book.
Yes. Use the departure port option in the cruise search to choose a UK port such as Southampton and browse no-fly Ambassador Cruise Line sailings where available, or combine your cruise with flights for worldwide departures.
Many Ambassador Cruise Line sailings cater to families with a mix of cabin types, dining choices, entertainment and onboard activities. Check the individual cruise details or speak to our team to find the best Ambassador Cruise Line itinerary for your family.
Yes, Vibes Group UK offers flexible payment options on eligible Ambassador Cruise Line bookings, including low deposit options and instalment plans through selected payment providers.
The handpicked Ambassador Cruise Line deals on this page are updated regularly with the best-value sailings. You can also browse all cruise offers on our cruises page or sign up for updates so you never miss a Ambassador Cruise Line deal.
